France’s attractiveness policy
Every year, around 670 foreign investment projects are launched in France. Some 18,000 international companies have already chosen for France as their business destination. Why choose France? Because it is a land of (...)
So reads the key message of the visual campaign launched in late 2004 by the French Ministry of the Economy, Finance and Industry and organised by the Invest in France Agency (IFA). Designed to promote the (...)
France’s attractiveness policy is instrumental in improving the perception of France abroad in order to promote the establishment of economic, scientific and cultural activities.
The definition of France’s (...)